Wellness mobile and web app

UI design & Web design

Roles

Product Designer
User Researcher

Impetus

To improve the user's health and overall well-being by promoting healthier eating habits and whole wellness rather than temporary diet changes.

Solution

A comprehensive tool for navigating nutritional wellness that's easy to use and aesthetically pleasing, in both mobile and web app formats.

What if whole wellness was a tap away?

Heart disease is the leading cause of death in America. Though this has been linked to unhealthy eating practices, there's still confusion around navigating a healthy lifestyle.

With thousands of food products for sale at a typical supermarket, consumers often feel decision paralysis making it difficult to choose healthier foods. Today's processed foods contain potentially unhealthy ingredients that many people are unfamiliar with and are unaware of how they affect the body.

Kamili is designed to help users overcome these issues by providing a space to discover what's really in the food they eat, discover healthy recipes, and keep track of what goes in their kitchens. 

Nutrition Panel

Easily see what's in your food with color-coded nutrition dots and view the nutrition composition of your pantry items.

Pantry

Keep track of your groceries in Pantry. Food cards with at a glance nutrition info can be sorted by newest, oldest, alphabetically, or manually.

Easily see which foods in your pantry meet your health goals. Available health goals include healthy gut, energy, strength, anti-diabetic, vegan, and vegetarian.

Ingredient Card

See quick facts on the healthiness of hundreds of foods, a color-coded ingredient panel, FDA nutrition facts, and healthier alternatives.

Compare

Use your camera as a scanner to compare products side-by-side for smarter grocery runs.

View recipes from NYT Cooking, Allrecipes, Delish, and MyRecipes with food you already have in your pantry.

User Research

Which bests describes your relationship with whole and processed foods?

Only 1 in 4 respondents eat mostly whole foods — most respondents have room in their diet to explore healthier options.

This helped make a case for the concept of the app.

How often do you cook or eat meals prepared by a member of your hosehold?

60% of respondents cook less than once a day.

Building the recipes tab into the app makes it easier for users to view recipes with food they already have in their pantry.

If you used a mobile app to track nutritional wellness, how useful would you find a companion website?

About 85% of respondents would find a companion website useful.

This led to the development of a responsive web-app with expanded functionality for desktop browsers.

Competitive Analysis

SWOT Discovery

Noom

4.6 Star Rating
iOS App Store

Bobby Approved

4.8 Star Rating
iOS App Store

Their Strengths

Over 12 years on the market

Established user base

Wide platform availability

Large nutrion database

No in-app purchases

Large social media community

Our Opportunities

Reduced focus on weight loss

Ability to track food purchases

No annual subscription cost

No web or Android apps

New to market, small user base

Clunky user interface

User Personas

Ngozi

Los Angeles, CA

Interior designer

Married, mother of two

32

Desires

More nutritionally diverse recipes for our family meals

Maintaining a healthy lifestyle

Frustrations

Ever-changing popular opinion on what's healthy and what's not

Lack of healthy lunch options at kid's school

" I want to teach my kids healthy eating practices, and look & feel my best "

Roy

Richmond, VA

Contractor

Polyamorous

47

Desires

Reducing my reliance on ordering and eating out

Finding healthy alternatives to my staple groceries

Frustrations

Figuring out the healthiest options while shopping crowded supermarkets

Having less virility and energy as I age

" As I get older, I've found I can't eat the way I used to and stay at the top of my game "

User Flows

Branding, Ideation & Iteration

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Prototype